On mobile, users can access the feature by navigating over to the Made For You hub and tapping Invite to send an invitation to connect to any friend with a Spotify free or premium account. The new feature will allow users to choose friends to “blend” their musical tastes with, and will then construct personalised playlists based on the songs that make up the Venn diagram of both users’ favourites. In beta testing since June, Blend is officially rolling out to all Spotify users on Tuesday. Fans can head to /OnlyYou to enjoy a Wrapped-esque shareable experience made especially for them.Capitalising off of the success of personalised music features like the year-end Wrapped playlists and more recent Only You listening hub, Spotify is officially rolling out Blend, a personalised playlist that will allow friends to discover the ways their tastes in music overlap. While you’ll have to wait a few more months for Wrapped and the songs and podcasts that soundtracked your 2021, Only You is all about celebrating how you listen. The in-app feature now enables users to review their listening habits in six comprehensive and interactive categories –Your Song Year, Your Time of Day, Your Genres or Topics, and most notably, your Audio Birth Chart which comprises of the artist you listened to most over the last six months, the artist you listen to that best shows your emotional or vulnerable side, and the artist you’ve recently connected with, alongside Your Dream Dinner Party which invites users to three artists for a personalized Spotify Mix, and Your Artists Pairs which demonstrates the unique audio pairings that you’ve listened to recently, and illustrates your range of listening interests.
Starting June 2 nd, the revered music streaming platform has officially launched its ‘Only You’ global campaign complete with an in-app experience and personalized playlists that celebrates each individual user’s unique listening habits. With more than 70 million tracks and 2.6 million podcast titles to pick from, there’s always something new to discover, share, and enjoy on Spotify.
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